Mopar, Magneti Marelli and Shell Lubricants

Chrysler Group Announces Strategic Agreement That Will Enhance, Grow

Service and Parts Business; Mopar, Magneti Marelli and Shell Lubricants

Team Up to Offer Comprehensive Service, Parts and Oil for Competitive

Vehicles




Chrysler Group dealerships to offer one-stop service shops for

customers who own competitive vehicles


Chrysler Group dealers to become full-line retail service and tire

centers


Mopar-Magneti Marelli-Shell Lubricants agreement establishes

comprehensive servicing of GM, Ford, Toyota, Honda, Nissan, Hyundai

and Kia vehicles at Chrysler Group dealerships


Magneti Marelli brings 26 product lines and more than 3,000 part

numbers to Mopar’s product portfolio


Shell Lubricants brings Pennzoil® and Shell Rotella® motor oils, the

most preferred brands in their respective categories


Mopar announces opening of customer-care lines on Sundays from 9 a.m.

to 5 p.m. Eastern


Center Line, Mich. , Apr 13, 2011 - Last year, more than 2.6 million

customers with competitive vehicles visited Chrysler Group dealerships for

light maintenance, including oil changes and tire rotations. Today,

Chrysler Group’s Mopar division announced a strategic agreement with

Magneti Marelli and Shell Lubricants that will give its dealership network

the ability to fully service competitive vehicles.



“After introducing a number of initiatives to improve service for our

customers, including brand-specific customer-care lines, extended service

hours during weekdays and weekends and a push for Mopar Express Lanes,

taking care of owners with competitive vehicles is the next frontier,” said

Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts

and customer-care brand. “For customers with competitive vehicles, Mopar’s

agreement with Magneti Marelli and Shell Lubricants effectively creates

one-stop service shops at our Chrysler Group dealerships. And with the

addition of 3,000 quality-tested parts, our dealership network will now

have the ability to fully service customers who drive into our service

lanes with competitive vehicles.



“In addition to customers with competitive vehicles, our dealers will now

be able to supply independent repair facilities with a full line of premium

parts,” said Gorlier. “With this unique collaboration, this move further

positions Mopar as a leader in customer care.”



Beginning this month, Magneti Marelli will begin supplying Mopar and

Chrysler Group dealerships with brakes, shocks, struts, oil filters, air

filters, fuel filters and cabin filters for competitive makes. Other

product lines will gradually phase into the Chrysler Group dealership

network.



“Over the past few months, we have worked closely with Mopar on

distribution synergies and our parts range proposition,” said Dino

Maggioni, CEO of Magneti Marelli Aftermarket. “We are ready to develop our

presence in the U.S. aftermarket, bringing our product expertise and

becoming the brand source for the company’s all-makes parts.”



In addition to Magneti Marelli, Mopar is also working with Shell Lubricants

in order to further bolster the company’s move to offer dedicated

express-lane services in its dealerships. Shell Lubricants provides

dealer-level program and marketing support and supplies the Mopar oil

program with premium Mopar and Pennzoil® motor oils for Chrysler Group

vehicles and competitive makes.



In addition to Pennzoil passenger-car motor oils, Mopar’s oil program will

feature Shell Rotella® heavy-duty engine oils. Both Pennzoil and Shell

Rotella are the most preferred brands in the US in their respective

categories and will be featured components of Mopar’s Express Lane program.



“We are very pleased to be working with Chrysler Group, the Mopar brand and

its dealers,” said Lisa Davis, President , Shell Bulk Fuels and Lubricants,

Americas. “Chrysler Group builds some of the finest vehicles in the US,

delivering cutting-edge design and performance, and we are proud to provide

their dealers with our leading Pennzoil® and Shell Rotella® motor oils for

the vehicles they service.”



Saturday Hours and Express Lane Service: Mopar Continues Push to Further

Improve Customer Service and Convenience at Chrysler Group Dealerships

With a proud 74-year heritage of developing high-quality performance parts

and accessories, Mopar is expanding the brand and building on that

reputation by applying that same passion to create a high-performance

customer experience.

The agreement with Magneti Marelli and Shell Lubricants is the latest

example of how Chrysler Group, through its Mopar division, is aggressively

moving to further improve customer service and convenience while growing

its service business.

Currently 72 percent of Chrysler Group’s 2,311 dealers now offer Saturday

service hours. Mopar is planning to improve this number to 80 percent by

the end of this year. Dealers who have made the move to Saturday service

hours have increased their overall service business by 20 percent.



To support the move to Saturday-service hours, Mopar has extended its

technical-support dealer call- center hours to 16 hours Monday through

Friday (8 a.m. to midnight) and now Saturday as well (9 a.m. – 6 p.m.).

Beginning in January of this year, Mopar started providing Saturday service

at its parts distribution centers. For customers, Mopar established

extended hours for the company’s brand-specific customer-care telephone

lines from just weekdays (8 a.m. to 8 p.m.) to Saturdays as well (9 a.m. to

5 p.m. Eastern). In addition, the company announced today that it will now

offer Sunday customer service from 9 a.m. to 5 p.m. Eastern, with the

exception of national holidays.



Regarding Mopar Express Lane service, currently 600 dealers, or 26 percent

of the Chrysler Group dealer network, now offer express service. Mopar is

planning to improve this number to 80 percent by the end of 2014. Dealers

who add Mopar Express Lane service to their dealerships average a

50-percent increase in their retail service business within the first six

months and double their oil-change business in the first year.



“It’s important to note that competitive vehicles currently make up 25

percent of Mopar Express Lane traffic,” said Gorlier. “Our new relationship

with Magneti Marelli and Shell Lubricants will allow us to further serve

this growing market. Our dealerships will become full-line retail service

and tire centers.”



Mopar-first Features

Mopar has introduced numerous industry-first features including:



Camper trailers: first to introduce off-road camper trailers


Vehicle-information smartphone apps: first to introduce smartphone

vehicle-information applications, a new channel of communication with

consumers


Electronic owner manuals: first to introduce traditional owner

manuals in a DVD and brief user-guide format


Electronic Vehicle Tracking System (EVTS): first to introduce new

vehicle tracking system that sends owner a text when vehicle is

driven too fast or too far based on set parameters


2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch

V-10 drag-race package car


WiFi: first to offer customers the ability to make their vehicle a

wireless hot spot


WiTECH: first to support vehicle diagnosis and software updates

leveraging off-the-shelf personal computers and a dedicated wireless

tool network




About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation
(CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

About Magneti Marelli
Based in Italy (Corbetta, Milan), Magneti Marelli was established in 1919. The company is a subsidiary of Fiat Group and has a presence and reputation in racing, including Formula 1 and World Rally Championship (WRC). With 2010 revenues of $7 billion and approximately 33,000 employees, Magneti Marelli designs and produces advanced automotive systems and components. The company has 77 production facilities, 11 research and development centers, and 26 application centers in 18 countries. The group supplies leading automakers in Europe, North America, South America and the Far East. Its comprehensive product line includes electronic systems, lighting, powertrain, shock absorbers, plastic components and modules, suspension and exhaust systems, and aftermarket parts and services.

About Shell Lubricants
The term ‘Shell Lubricants’ refers to Pennzoil-Quaker State Company (doing business as SOPUS Products) a Shell Group company engaged in the lubricants business in the US. Shell’s Lubricants companies lead the lubricants industry globally, supplying 13.4% of global lubricants volume.(a) The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. Shell’s portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

(a) Kline & Company, “Global Lubricants Industry 2009: Market Analysis and Assessment, 2009-2019.”