Chrysler Academy - Product Information

2010 Ram Heavy Duty: Motor Trend 2010 Truck of the Year

2010-TOYAThe accolades for the 2010 Ram Heavy Duty Pickup have been piling up since it was introduced. Now, Ram is proud to announce the most prestigious so far: Motor Trend’s 2010 Truck of the Year. Ram Heavy Duty bested two models from Ford as well as one from Toyota.
Masterfully Done

The 2010 Ram Heavy Duty Pickup has raised the benchmark for the heavy duty pickup. Ram Heavy Duty has long been respected for its power and capability virtues. As the Motor Trend award demonstrates, this new 2010 design boasts exceptional fit and finish and outstanding interior design and materials, along with a long list of high-value standard and optional amenities.
Ram HD Superiority

Motor Trend has heaped praise on the 2010 Ram Heavy Duty.

“The Ram Heavy Duty is the first to market, and it's already ahead of the game. When Ford and GM's all-new heavy-dutys come out, both new diesel engines are going to require urea injection to meet emissions requirements that take effect January 2010. The Ram Heavy Duty's Cummins® inline-six Turbo Diesel, which puts out an impressive 350 horsepower and 650 pound-feet of torque, met those requirements — without urea — over a year ago.”

“Much of what is so impressive about the heavy-duty Ram is not only how easily it does all the tasks it's built for, but also how easy it is on the driver.”

“There were rave reviews for the Cummins engine, which not only provides gobs of power, but is surprisingly quiet doing it.”
11_6.7L_Cumming01-Detail

6.7L Cummins Turbo Diesel engine

“They (Rams) did everything asked of them without effort, and drove like much smaller trucks than they are.”

“I never thought I'd tow a trailer as long or as heavy as this 28-foot Chaparral, but a minute into the climb up Templin Highway, it was really no big deal. All the towing gizmos made it easy, and of course, so did the monster motor."

“Judges noted that the interior materials and design are much nicer than in the past and that improvement makes this cabin the best in its class. The strategically added sound deadening makes it incredibly quiet too. You basically have to stand outside the truck while it's running, to hear the diesel.”

“The Ram is quieter and more comfortable and people-friendly than before without sacrificing its considerable capability. Several configurations even have lower MSRPs than they did in 2009.”

“The Ram Heavy Duty is so good, it's caused the other manufacturers to change their plans. So good that, when it came time to vote, we unanimously chose it as this year's Truck of the Year.”
The Other Nominees

Ram Heavy Duty won over three worthy competitors:
Ford F-150 SVT Raptor

Motor Trend impressions: “The Raptor is a stripped interior short of a full-blown desert race truck, one that will tackle just about anything the trail can throw at it. For the off-road enthusiast, it's a dream come true …” “This thing drives like Jerome Bettis: big, heavy, yet changes directions with ease and keeps them wheels churnin'. Surprisingly good out on the twisties…”
Ford Transit Connect

Motor Trend impressions: “This van has a load floor the length of a standard pickup bed and far more vertical space than any truck with a camper shell you'll ever see. What's more, its payload capacity blows Ford's other entry, the Raptor, out of the water with the ability to haul 1600 lbs.” “…it's a rolling toolbox.”
Toyota Tundra Work Truck

Motor Trend impressions: “… it became more and more difficult to find a simple, stripped-down model that private contractors and small businesses wouldn't mind banging up. Enter the Tundra Work Truck and its incredibly short build sheet.”
Ram HD More Than Matches Up

Motor Trend Truck Of The Year criteria:
DESIGN ADVANCEMENT

Quality execution of exterior and interior styling; innovation in vehicle packaging; good selection and use of materials.
Ram HD Virtues

* All-new styling with bold Ram attitude and distinctive trademark “Ram Tough” look offer a road presence unlike any other
* Improved aerodynamics, with special attention to limit wind noise on the road
* Ram exterior styling differentiates light-duty and heavy-duty models for the first time
* World-class premium interior adds upscale, luxurious styling and appearance cues
* Two-tone upholstery with premium seating (design, comfort, materials, fit/finish)
* Trim levels that move-up the vehicle personality as well as value

Ram-HD-Xray

Ram Heavy Duty Offers Superior Design and Engineering

ENGINEERING EXCELLENCE

Integrity of total vehicle concept and execution, clever solutions to packaging, manufacturing, and dynamics issues; use of cost-effective technologies that benefit the consumer.
Ram HD Virtues

* Retained strongest frame, powerful/dependable drivetrains
* Improved suspension travel and capacity
* Enhanced on-road ride comfort without minimizing capabilities
* Ram Heavy Duty configuration variety
o Three cab styles (Regular Cab, new Crew Cab and Mega Cab®)
o Two cargo-box sizes (6′ 4″ and 8′)
o Single or dual rear wheels
* New Ram Crew Cab with:
o Dual glove box
o Front center in-cushion storage
o 60/40 split rear seat
o New in-floor insulated storage
o 1.8 cubic feet of under-seat storage
o New under-seat storage with lids to serve as load floor
* Cargo box
o Tailgate lift assist
o Bed-rail protection
o Two-tier loading
o Bulkhead dividers
o Cargo tie-down loops
o Available bedliner

INTENDED FUNCTION

How well the vehicle does the job its designers and product planners intended.
Ram HD Virtues

* Available maximum 5,130-lb payload and 17,600-lb (18,500-lb late availability) trailer-towing capability (3500 Regular Cab)*
* Available maximum payload of up to 3,130 lb and 17,000-lb trailer-towing capability (3500 Mega Cab)*

EFFICIENCY

Low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Ram HD Virtues

* 5.7L HEMI® V8 with VVT and 5-speed automatic transmission engine generates 383 hp and 400 lb-ft of torque (2500 only)
* 6.7L Cummins Turbo Diesel engine
o 350 hp and up to 650 lb-ft of torque with the available 6-speed heavy-duty automatic transmission
o 610 lb-ft of torque with the 6-speed manual transmission and includes a standard diesel exhaust brake
o Meets/exceeds 2010 diesel emissions standards WITHOUT adding Diesel Exhaust Fluid (DEF)

Ram_HD_airbags

Outstanding Air Bag Protection
SAFETY

Primary safety-the vehicle's ability to help the driver avoid a crash-as well as secondary safety measures that protect occupants from harm during a crash.
Ram HD Virtues

* Four-wheel disc ABS with Electronic Variable Brake Proportioning
* Available ParkSense® Rear Park Assist System* and ParkView® Rear Back-Up Camera*
* Available integrated trailer brake controller improves trailer braking control
* Standard supplemental side-curtain air bags*

VALUE

Price and equipment levels measured against those of vehicles in the same market segment.
Ram HD Virtues

* 3-Year/36,000-Mile Basic Limited Warranty with Roadside Assistance and 5-Year/100,000-Mile Powertrain Limited Warranty* and corrosion protection warranty provide excellent coverage for a positive ownership experience
* 7,500-mile oil-change interval for Cummins® Turbo Diesel
* Available heated/ventilated front seats, not offered by competition
* Available heated rear seats (Crew Cab), not offered by competition
* Available heated steering wheel, not offered by competition
* Available SIRIUS Backseat TV™*, not offered by competition
* Standard rear store-in-floor cargo bins (Crew Cab), not offered by competition
* Available stain-resistant seat fabric, not offered by competition

Ram-pwr-wgn

Ram 2500 Power Wagon
Four Wheeler Magazine
2010 Pickup Truck of the Year
Chalk-Up Another One!
Ram 2500 Power Wagon:Four Wheeler Magazine 2010 Pickup Truck of the Year

Based upon a series of grueling on- and off-road tests, the all-new 2010 Ram 2500 Power Wagon was awarded Pickup Truck of the Year by Four Wheeler Magazine.

In addition to the 2010 Ram Power Wagon, this year’s competitors included the Ram 2500 Heavy Duty with a Cummins® diesel, the Ford SVT F-150 Raptor and the Toyota Tundra. To qualify for the competition, a vehicle must have been entirely new or have substantial mechanical revisions from a previous model year.

“The new Power Wagon is quite nearly the best of all worlds,” said Douglas McColloch, Editor – Four Wheeler. “Its tall stance and body-on-frame architecture don’t get in the way of delivering a pleasant and relatively quiet highway ride. Its work-truck ethic is belied by its eight-lug axles and 10,000-pound tow rating. And once off the pavement, deep in the dirt, the Power Wagon can simply go places, and do things, that no other full-size truck on the planet can. Locking differentials, a disconnecting front swaybar, and a 12,000-pound winch delivered straight from the factory will do that for you. All in all, the Power Wagon is a very worthy winner of our Pickup Truck of the Year competition.”